MIAMI, FL — August 11, 2021 — (NOTICIAS NEWSWIRE) — Álvaro Pastor, VP Operations International at SunMedia, highlights in his article entitled “Bye bye cookies… Making the problem an opportunity” the advantages of one of the topics that leads the conversations about the disappearance of cookies: targeting applied to the context as a substitute for personal targeting.
“The benefits of contextual targeting are not just reduced to proven targeting efficiency and increased user privacy. There are other advantages that at SunMedia we have seen clearly in each of these campaigns and that are not mentioned as much: efficiency, counteracting advertising fatigue and Brand safety”, explains Pastor.
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*This article is only available in Spanish
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About SunMedia
SunMedia is the largest AdTech in Spain, leader in Spanish-speaking countries with a global reach, which specializes in video, native, and performance.
Thanks to its Fullstack Advertising, SunMedia offers brands and agencies multiple digital solutions which include video, native, lead generation, pure performance, among others; all of them, based on objectives ranging from branding to performance. Furthermore, due to SunMedia’s technological leadership in advertising solutions, publishers can overcome their sites’ monetization goals.
SunMedia has pioneered the launch of multiple exclusive formats such as Always Visible Ads (AVA) and Reminder, backed up by its exclusive creative studio and its own technology. With this expertise, more than a thousand brands and premium publishers leaders in their categories have trusted SunMedia to reach and exceed their high demanding targets.
SunMedia has a team of more than 190 employees and has offices in Madrid, Barcelona, Lisbon, Mexico City, Miami, Bogota, Buenos Aires, and Lima.
