MIAMI, FL – May 25, 2021 – (LATINX NEWSWIRE) – Brilla Media announced today that is has struck distribution agreements with VME, Spanish Broadcast System (SBS), Viva Live TV, Tarima, MegaTVO, Mega TV Puerto Rico, The JW Player, and ORA TV to broadcast, livestream, and/or distribute its 2021 trifecta of Latinx Pop Culture Festivals.
More than 80 Latin music stars, celebrities and top social media influencers will participate in Brilla Media’s slate of 2021 festivals which are Cinco de Mayo LA (May 29), The 116th Street Festival Live (July 10), and NuestroFest (Oct. 2). Each festival features an engaging two to three-hour live stream and broadcast TV experiences that will spotlight major music acts, VIP experiences, comedy, dance competitions, mixology, chefs, social media influencers, and other creative surprises.
Brilla Media’s proprietary, multi-platform approach and its ability to guarantee video views for live stream sponsors as well as for premium short form video story-telling is innovative and comprehensive in the U.S. Hispanic space. Collectively, the festivals and short form videos will surpass millions of verifiable video views and will generate many more millions in overall media impressions. Through Tarima, broadcast distribution also includes the Dominican Republic.
All of Brilla Media’s pop culture festivals are also powered by Earned Media distribution from Latinx Newswire, News Direct, and Pop Culture Newswire. The company also amplifies festival sponsors’ content through its own social media influencer network. (For sponsorship information about one or more of the festivals, email info@BrillaMedia.com).
Award-winning broadcaster and producer Richy Miranda-Cortese and his team have partnered with Brilla Media for the three multimedia broadcasts.
Brilla Media will be announcing additional media partnerships that will contribute additional views for the live stream festivals and will also be part of the company’s overall distribution network for paid short form storytelling clients.
About Brilla’s Trifecta of Latinx Festivals
Brilla Media’s Trifecta is a coast-to-coast alliance of three premiere Latinx pop culture festivals of the Spring, Summer and Hispanic Heritage Month seasons in Los Angeles, New York City and Miami.
In 2020, Brilla’s ownership team executive produced three star-studded national Latino pop culture festivals – Altísimo Live, The 116th Street Festival, and Calle Ocho Live – that collectively generated $1.6 million for 25 Latino community-serving non-profits. Among the music artists and celebrities of its 2020 festivals were Juanes, Gloria Trevi, Eva Longoria, J Balvin, Mana, and many more. Its 2021 roster of artists will once again represent a cross section of nationalities and music genres honoring the full musical heritage of Latinos.
Strategic partners of the festivals also include Cerro Group, MegaTVO, and Dustelli Music.
About Brilla Media
Latino-owned and operated, Brilla Media provides brand marketers with innovative Latinx branded entertainment, media, and experiential storytelling.
Fueled by a proprietary premium content distribution platform that integrates Paid, Owned, Earned, and Partnerships, Brilla Media ALWAYS guarantees results for branded CPE campaigns.
The company features five service pillars: Brilla Media (distribution), Brilla Live (festivals and livestreams), Brilla Creative (original storytelling), Brilla Social (influencer and social media amplification), and Brilla Purpose (social good).
Brilla’s team was created by Manny Ruiz, Ralph and Joseph Paniagua, the pioneer founders of the Hispanic social media, sports marketing, pop culture festivals, and press release wire service industries. Follow Brilla Media on LinkedIn, Twitter, and Facebook.
