MIAMI, FL — August 16, 2024 — (NOTICIAS NEWSWIRE) — The Ibero-American Festival of Creativity (FIAP) is proud to announce the esteemed metals juries who will evaluate the top entries in its 2024 edition. These industry leaders will assess the four key disciplines that showcase the best of regional creative excellence: Formats, Innovation, Ads, and Production.
These experts will be responsible for identifying the most exceptional works in the region, using stringent criteria that prioritize creativity, innovation, and effective execution.
Formats: Innovative messages that resonate
The Formats discipline will be led by Anna Roca, the general director of Proximity Barcelona and president of APG Spain. Roca underscores that to excel in Formats, a campaign must effectively harmonize originality, creativity, execution, and achievements, seamlessly integrating innovation with a relevant message. “A successful Formats campaign should demonstrate a delicate balance between innovative approaches to creating new touchpoints and delivering a message that is both appropriate and meaningful within its intended context,” he emphasizes.
The judges in the Formats category are:
• Camila Escobar, Brand Manager for Club Colombia, Bavaria
• Mayra Contreras, SVP Spanish LatAm, Teads
• Marcelo Romeo, CMO, Newsan
• Florencio Colombo, COO at THE CYRANOS
• Ezequiel Monis, Marketing and Sustainability Manager, Natura
• Joanna Monteiro, CCO, Africa
• Miguel Villarruel, Managing Director, Publicis Rebellion
Innovation: Surprise and transform
The Innovation category will be headed by Andrés Ordóñez, Global Chief Creative Officer at FCB. Ordóñez emphasizes that to triumph in Innovation, a piece must not only astonish but also stimulate new business through creative means. “We seek out those surprises and groundbreaking ideas that have yet to be seen,” she asserts, underscoring the potential of artificial intelligence as a valuable tool for enhancing ideas and insights.
The judges in the Innovation category are:
• Johanna Bohórquez Rubiano, Marketing and Communications Director, Grupo Aval
• Rafael Reina, Chief Creative Officer, Ogilvy Mexico & Miami
• Cristian Rocha, founding partner, Made
• Jessica Ricaurte, Chief Revenue Officer, Adsmovil
• Jaime Rosado, Owner & Chief Creative Officer, RosadoToledo&
• Geraldo Rocha Azevedo, CEO, Execution
• Beto NahMad, Executive Creative Director, VCCP Spain
• Rodolfo Guerrero, Group Creative Director, Nobox
Ads: The idea is king
Erh Ray, CEO and CCO of BETC HAVAS, will serve as the president of the jury for the Ads category. Ray emphasizes that the quality of both the idea and its execution will be instrumental in determining the winners. “It is through festivals like FIAP that the exceptional talents of our region are showcased and increasingly sought after by the global market,” he asserts, highlighting FIAP’s vital role in recognizing Ibero-American creativity.
The judges in the Advertising category are:
• Pablo Tibaldi, Marketing Director Oreo Andean, Central America & Caribbean Markets, Mondelēz International
• Diego Recalde, VP of Marketing for Mexico, Mondelēz
• Luciano Landajo, CEO, NIÑA
• Rosana Vilcarromero, Marketing Manager, Supermercados Peruanos
• Víctor Pardo, founder partner / creative chairman, Taier DDB CENTRO
• Denise Gallo, executive creative director, GALERIA.AG
• Marta Llucià, founder and Executive Creative Director, Martians Creativity, and Partner and Creative Director, HER
Production: Technique and emotional relevance
The Production category will be led by Manuel Camacho, CEO and co-founder of La Doble Vida. Camacho emphasizes that production should elevate the creative idea, generating an emotional relevance that resonates with the audience. “It is essential that the technique complements the idea, ensuring that the final execution evokes a stronger emotional connection,” he explains.
The judges in the Production discipline are:
• Raquel Jácome, regional lead, production & creative, Publicis Global Delivery
• Yeyo Márquez, VP, director of Production, Alma
• Eric Tourtel, president for Latin America, Canela Media
• Chany D’Amelio, CCO, Archer Troy Miami
• Dolores Caballero, CCO, HOGARTH
• Carina Silva, president, Havas Group
• Antonio Campos, founder & production manager, LaBoutique77
With the participation of these esteemed professionals, FIAP 2024 is poised to evaluate and recognize the most exceptional creative works in the region, reaffirming its dedication to excellence and innovation in Ibero-American advertising. The juries, under the leadership of their respective presidents, will play a pivotal role in identifying the campaigns that will shape the future of the industry.
More info about #FIAP2024 Jury goto: https://www.fiapawards.com/
About FIAP
The Ibero-American Festival of Creativity, FIAP, is now in its 55th edition, continuing its legacy of recognizing excellence and innovation in all advertising formats in Ibero-America. In partnership with PRODU, the festival is dedicated to acknowledging ideas that transform, inspire, elevate, and excite audiences in the region and beyond.
About PRODU
For 35 years, PRODU has been the leading provider of content for television, advertising, and technology professionals in Latin America, Spain, and the US Hispanic market. PRODU produces regular digital business publications aligned with its sustainability strategy, along with an online directory: Who’s Who Online, in addition to the most prestigious and consulted website and newsletters on television, advertising, and technology industries. PRODU’s three free newsletters reach over 30,000 subscribers daily.
